11 noviembre 2006

McLuhanismos de Marshall

IF IT WORKS,
IT’S
OBSOLETE

Marshall McLuhanisms

Politics offers yesterday’s answers to today’s questions.

The missing link created far more interest than all the chains and explanations of being.

In big industry new ideas are invited to rear their heads so they can be clobbered at once. The idea department of a big firm is a sort of lab for isolating dangerous viruses.

When a thing is current, it creates currency.

Food for the mind is like food for the body: the inputs are never the same as the outputs.

Men on frontiers, whether of time or space, abandon their previous identities. Neighborhood gives identity. Frontiers snatch it away.

The future of the book is the blurb.

The ignorance of how to use new knowledge stockpiles exponentially.

A road is a flattened-out wheel, rolled up in the belly of an airplane.

At the speed of light, policies and political parties yield place to charismatic images.

“I may be wrong, but I’m never in doubt.”

—Copyright © 1986, McLuhan Associates, Ltd.